brianjbromberg25@gmail.com
Case Studies: Preschool Toys
Storytime with Blue: Working with Leapfrog, I concepted an innovative item to deliver the show experience, curriculum, and music - all in a plush. The electronics in the feet and attached Handy Dandy Notebook provide content that quizzes kids and allows them to play Blue's Clues with the three accompanying, originally written storybooks. Click the image for a demo on how the system works!
Santiago of the Seas Lights & Sound Playset Pirate Ship: I wanted to push Fisher-Price to do more than a mere playset. I plussed up the concept and script by integrating story prompts to bring over 50 episodic adventures to life, all while teaching Spanish. This innovative product introduced key characters and adventures during the property launch year. ¡Increíble!
Dora Toy Line Fall 2024: I worked alongside Toy to create the initial line for the Dora relaunch. At its center is a concept that goes beyond a dollhouse, allowing kids to explore Dora's world. The "Dora Difference" involves inclusion of key characters, locations, and props, electronics to deliver episodic content and Spanish, as well as adventure content in the magical rainforest surroundings.
Case Studies: Adult Games
Yellowstone Cooperative Strategy Game: For this in-depth board game, I folded in situations straight from the show, wrote character actions for the spaces and cards, revised the instruction booklet to be narrative-driven, and even concepted abstract play pieces to represent main characters.
Star Trek Games: To bring Star Realms to life with UVS Games, I dove deep into the property mythology to put players in command of Federation, Klingon, Romulan, and Dominion ships in a series-spanning, strategic deck-building game. For more light-hearted play, we developed a card game based on the animated series Lower Decks, in which I wrote character lore off memorable show beats.
Jersey Shore Trivia Game: In 2011, it fell to me to research and write over 600 questions for the Jersey Shore Trivia Game, which certainly gave new meaning to the word "trivial." It was a pivot in voice and tone that opened new creative opportunities in Consumer Products.
Case Studies: Consumer Goods
And then, there's the story you carry home with you. I crafted property lines for guides that partners could apply to all manner of consumer products, such as apparel, drinkware, and a flask for when the work day's done.
In these examples, I ran an exploratory to bring the dark wit and wisdom of The Godfather to new product categories: a warm blanket featuring coldly knowing in-world headlines, a cutting board for chefs who get it, and a hat featuring classic culinary advice.
For our Star Trek Wines and Spirits line, I worked with Wines that Rock to incorporate Star Trek lore on the back of all bottles, exploring Klingon mythology, Federation planets, and key characters and ships of the line from across eight different series. We even did an advent calendar for fans who enjoy wine and Trek trivia daily!