brianjbromberg25@gmail.com
Case Studies: Creative Strategy Guides
Writing and compiling the Creative Strategy and Style Guides for all properties in my purview, such as Dora, allows me to guide and level set all product development. My role is to craft and then present strategy internally and externally to socialize a cohesive vision and approach to licensed product developement.
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We also worked across teams to craft fundamental Creative Strategy for adult IP such as Yellowstone - presenting, implementing, and refreshing as needed a strategic framework for all product development touchpoints. Working hand-in-glove with design, research, and business units, we seamlessly integrate market insights into creative execution, building a full lifestyle brand across apparel, food and spirits, publishing, and party games.
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