Oh, it's a good one - a lifelong, Emmy-nominated writer, former teacher and stand-up comic, and big-idea chaser puts it all together to become a one-of-a-kind Senior Editorial Director, brand developer, and creative strategist with 25 years' experience in developing big entertainment franchises into dynamic consumer products and experiences.
At Nickelodeon and Paramount, I've been fortunate to expand IP stories across interactive games, experiential, publishing, toys, CPG, marketing and more. Through creative concepting, quality content management, stellar scripting, and ideal ideation with cross-functional teams, I spin stories for preschool properties (DORA, PAW PATROL, BLUE’S CLUES) and adult IP (YELLOWSTONE, STAR TREK, THE GODFATHER). No matter the demo, age, aisle, content or curriculum, I combine my innate narrative sensibility and creativity with data-driven insights and business objectives to tap into a property's essence and connect brands to fans. I leverage my writing talent, passionate fandom, bilingualism, humor and heart, and background in education and comedy. All goes in, and great results come out.
My experience writing scripts for TV, film, books, and games informs my organic approach to brand development. Every concept I craft and word I write must feel inseparable from the content-driving Big Idea. My passion for organic storytelling drives fierce brand loyalty and engagement. But don't take my word(s) for it - see it for yourself!
From the original Dora the Explorer to ushering in the new series Dora across all CP categories!